60. The Best 3 Things I did to Grow My Business in 2024

podcast Dec 24, 2024

2024 was a year of profound growth and alignment for my business—and life. I didn’t just focus on hitting revenue targets or chasing metrics. Instead, I prioritized building a foundation designed for sustainability and alignment with my unique Human Design. This process not only transformed my business but also clarified my path forward for years to come.

Today, I’m sharing the three most impactful steps I took this year to help you align your business and create a strategy that feels as good as it performs.

1. Writing a Business Plan Rooted in Alignment

Traditional business plans often focus on logic and industry trends. But in 2024, I took a different approach: I created a business plan inspired by my Human Design.

I started by asking: What kind of business am I uniquely designed to create? Using my chart as a guide, I identified how my energy flows, what roles I thrive in, and what structures would allow me to feel satisfied and aligned.

This plan became my north star, helping me discern where to invest my time, energy, and resources. For the first time, I wasn’t throwing spaghetti at the wall—I was building a business that felt authentic and purpose-driven.

2. Evolving My Identity

Growth requires evolution, and this year, I fully embraced my identity as a spiritual entrepreneur. I let go of old stories, limiting beliefs, and roles that no longer served me.

I asked myself hard questions, like:

  • Am I living in alignment with my design?
  • What parts of my business feel out of sync?

Through reflection, healing, and deconditioning, I began to embody my true self, which allowed me to show up authentically in my business and personal life.

3. Hiring the Right Support

Building an aligned business doesn’t mean doing it all yourself. In 2024, I invested in a dream team that helped me execute my vision. From hiring a podcast manager to collaborating with a brand designer and program developer, I surrounded myself with people whose skills complemented mine.

This support freed me to focus on what I do best—serving my clients and creating transformative experiences—while allowing my business to grow sustainably.

Alignment Indicators Based on Your Human Design Type

One of the most powerful tools for business alignment is understanding your Human Design type. Each type has a signature theme (alignment indicator) and a not-self theme (misalignment indicator). Recognizing these feelings can help you assess whether you’re on the right path.

Manifestors

  • Signature Theme: Peace – You’re in alignment when you feel calm and unbothered, knowing your actions are impactful.
  • Not-Self Theme: Anger – Misalignment shows up as frustration or rage, often stemming from resistance or lack of support.

Generators

  • Signature Theme: Satisfaction – Alignment feels like contentment and joy from engaging in work you love.
  • Not-Self Theme: Frustration – Misalignment appears when you feel stuck, unproductive, or drained by unfulfilling tasks.

Manifesting Generators

  • Signature Theme: Satisfaction and Peace – You thrive when you feel both fulfilled and free to pivot between interests.
  • Not-Self Theme: Frustration and Anger – Misalignment comes from overcommitment or feeling constrained by rigid expectations.

Projectors

  • Signature Theme: Success – You’re in alignment when you feel recognized and appreciated for your unique perspective.
  • Not-Self Theme: Bitterness – Misalignment manifests as resentment when your contributions are overlooked.

Reflectors

  • Signature Theme: Surprise and Awe – Alignment feels like delightful discovery and connection to the right environments.
  • Not-Self Theme: Disappointment – Misalignment shows up as disillusionment or dissatisfaction with your surroundings.

By tapping into these themes, you can identify when something in your business needs to change. Use these indicators as your internal compass to course-correct and ensure your actions align with your energy.

Reflecting on these steps—aligned planning, personal evolution, strategic support, and using your alignment indicators—can set the foundation for long-term success. Your Human Design offers a personalized roadmap to build a business that feels authentic and sustainable.

Ready to take the next step? Let’s design a business that’s uniquely you.

Resources:

Get the *NEW* Human Design Report:

https://www.spiritualbusinessincubator.com/business-report

 

Schedule a Human Design Reading:

https://www.spiritualbusinessincubator.com/hdreading

 

Interactive Human Design Chart: 

https://www.spiritualbusinessincubator.com/hdchart

 

Instagram: @iamannanichols (https://www.instagram.com/iamannanichols)

 

Design Your Aligned Business PDF Guide:

https://iamannanichols.ck.page/aligned_biz_guide