67. Brand Design with 2/4 Projector Izzy Waite

podcast Jan 23, 2025

Building a brand that resonates isn’t just about colors and logos—it’s about creating a connection that speaks to your audience on an emotional level. In Episode 67 of the “Design and Align Your Business Podcast” I sit down with the incredibly talented Izzy Waite, a 2/4 Emotional Projector and the creative force behind the branding for the Spiritual Business Incubator.

The Magic of Working with a Projector

Izzy brings a unique perspective to her work as a brand designer. As a 2/4 Projector, she has a gift for truly seeing her clients, not just what they say they want, but what they deeply feel. Her intuitive ability to translate emotions into visual storytelling is a skill that sets her apart.

When we worked together on my brand, I came in with ideas I thought I wanted. Izzy took the time to understand the heart of my vision, asking questions I hadn’t even considered. She then created options that were not just what I asked for but what I truly needed. The result? A brand that feels authentic, powerful, and aligned.

Izzy’s Unique Process

Izzy’s design process is all about connection. From the first “brand therapy” session, she dives deep into understanding her clients’ passions, values, and purpose. Her approach isn’t just about creating something that looks good, it’s about building a brand that feels right.

She shared how she uses tools like mood boards and creative exercises to uncover the soul of a business. Her ability to see the bigger picture allows her to design with intentionality, crafting visuals that tell a story and evoke emotion.

Navigating Energy as a Projector

As a Projector, Izzy also knows the importance of managing her energy. She’s mastered the art of working smarter, not harder, by focusing on what lights her up and delegating what doesn’t. This allows her to show up fully for her clients and bring her best creative energy to each project.

Why This Episode Matters

Whether you’re just starting your business or ready for a brand refresh, this episode is packed with insights about how to build a brand that truly represents you. Izzy’s passion for helping women entrepreneurs shine is evident, and her advice will leave you inspired to think differently about your own brand.

Listen to Episode 67 now and discover how to create a brand that feels as good as it looks.

Resources:

Connect with Izzy Waite:

Instagram: https://www.instagram.com/izzywaitedesign/

Website: https://izzywaite.com/

Freebie: https://izzywaite.com/free-branding-starter-guide

Learn more about your Human Design with the 64 Gates Library

https://www.spiritualbusinessincubator.com/hdlibrary

Get your personalized Entrepreneur by Design HD Report:

https://www.spiritualbusinessincubator.com/business-report

Schedule a Human Design for Business Reading:

https://www.spiritualbusinessincubator.com/hdreading