70. Designing Your Purposeful, Profitable, and Aligned Business (Part 2 of 3)

podcast Feb 04, 2025

Most entrepreneurs start their business with a passion, a skill, or a calling, but passion alone isn’t enough to build something sustainable. Without a clear structure, you end up spinning your wheels, guessing at your next move, and struggling to gain traction.

That’s why designing your business with intention is so important. In Part 2 of this series, we’re diving into the six key components that make a business purposeful, profitable, and aligned.

If you’ve ever felt stuck, uncertain, or like you’re constantly reinventing the wheel, this is the foundation you need.

1. Define the Mission of Your Business

Before you build anything, you need to know why your business exists.

Your mission isn’t just about making money, it’s about the impact you’re here to create. What is the deeper purpose behind your work? How does it align with your life’s calling?

When you are clear on your mission, every decision becomes easier. Your marketing, offers, and business strategy will all align with this core purpose.

2. Your Unique Value Proposition (Your Magnetic Role in Business)

What makes you different? Why should clients choose you over someone else?

This is where your Human Design comes in. Your Magnetic Role in Business (which we covered in Episode 68) is the key to unlocking your natural strengths, leadership style, and how you’re meant to show up in your business.

When you lean into who you are naturally designed to be, you stop forcing strategies that don’t fit—and start attracting the right opportunities effortlessly.

(If you haven’t listened to Part 1, go back to Episode 68 to discover your Magnetic Role!)

3. Identify Your Niche & Ideal Clients

You can’t build a business that serves everyone.

Getting clear on who you’re meant to serve is one of the most important steps in business design. Your Human Design energy type, profile, and incarnation cross can all give clues to the type of people who are most aligned to work with you.

When you know your correct niche and ideal clients, your marketing becomes natural, your messaging resonates deeply, and your business starts to feel magnetic.

4. Choose a Business Model That Works for You

There is no one-size-fits-all business model. What works for someone else may not work for you.

Are you building a:

Coaching business?
Digital course or membership?
Service-based business?
Product-based business?

Your business model should match your energy, strengths, and long-term vision. Without an intentional choice, you might end up in a business that drains you instead of fuels you.

5. Determine Your Services & Offers

Once you have your business model, you need to create offers that align with your strengths and your ideal clients’ needs.

Your services should feel energizing, sustainable, and valuable.

Are you meant to work 1:1 or in groups?
Do you thrive in high-touch services or scalable offers?
What structure allows you to serve your clients without burning out?

When your offers are aligned, selling becomes easy. You feel confident, clear, and excited about what you’re bringing into the world.

6. Financial Planning & Business Growth Strategy

Many entrepreneurs avoid financial planning because it feels overwhelming. But having a clear financial strategy is essential if you want your business to thrive.

Ask yourself:

How much do you need to make?
How much do you want to make?
What pricing model supports your income goals?
How can you create financial sustainability?

When your pricing, offers, and business model align with your financial goals, your business stops feeling like a hustle—and starts becoming a sustainable source of abundance.

It’s Time to Build Your Aligned Business

Most entrepreneurs struggle because they skip these foundational steps. They jump into selling without knowing what they’re actually building, and they end up frustrated, stuck, and questioning their path.

When you take the time to design your business with intention, you create a sustainable, profitable, and fulfilling business that works for you—not against you.

This is exactly what we do inside Aligned Business Blueprint.

Next cohort starts end of February 2025.
If you’re ready to stop guessing and start building a business that’s truly aligned, this is your sign.

Send me an email today ([email protected]) with the subject BLUEPRINT to start the application process today!

Resources:

Learn more about your Human Design with the 64 Gates Library

https://www.spiritualbusinessincubator.com/hdlibrary

Get your personalized Entrepreneur by Design HD Report:

https://www.spiritualbusinessincubator.com/business-report

Schedule a Human Design for Business Reading:

https://www.spiritualbusinessincubator.com/hdreading

Interactive Human Design Chart:

https://www.spiritualbusinessincubator.com/hdchart

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Design Your Aligned Business PDF Guide: